Podcasts hold public attention for a brief, but impactful window of time. For The Severance Podcast, the team had strictly limited access to assets, no firm commitment from teams to post or repost content, and absolutely no live footage from production. We used production stills, audio capture, and a little generative AI to bring behind-the-scenes moments to life in weekly viral social posts. The posts were shared by Ben Stiller, Adam Scott, and creator Dan Erickson, and engaged celebrity fans of the show such as Kristen Bell and Dax Shepard.