To celebrate Hip-hop’s 50th anniversary in 2024, we launched a year-long, cross-platform campaign honoring the genre’s profound influence on music, art, fashion, and culture at large. The initiative spanned digital, streaming playlists, video, social, and out-of-home. I served as both hands-on designer and creative lead, uniting teams across the organization to deliver a cohesive, culturally resonant tribute driven by bold storytelling and design integrity.