Digital Fluency
UI/UX & Product Engagement
I led creative for the launch of the first digital audio listening app the industry had seen in over a decade, leaning into brand principles to welcome 60 million+ users into vibrant communities of shared interests at every interaction.
Fusing Brand & Product Experience
Collaboration with the product and research teams leads to reimagined UI to engage new users in the onboarding process.
The approach was developed from the brand position of human moments and community connection, evokes a premium digital experience, and achieved the business goal of increased user registrations.
Unified Design System: Streaming Playlists
The biggest opportunity for brand visual identity expression in the product is the design system I developed for several hundred distinct content offerings to create a fresh, vibrant UI.
Realigned Email Series
Every product-driven interaction needs to be cohesive and drive brand love to users at every stage of the journey.
I worked with the product and analytics teams to create an on-brand email universe, that delivered the right message and the right visuals at every stage of the user experience.
Brand Cohesion: Product Promotion
Users came to know the diversity of the visual system, signaling a one-of-a-kind experience, set apart from the sterile UI of competitors.
