We engaged people while they charged their electric vehicles with specific messages in major markets including Los Angeles, New York, Philadelphia, Chicago, and Dallas.

We produced hundreds of iterations, localized by market and format. And, we drove tune-in of broadcast radio by creating a custom API to identify the content playing live on the air.

We measured a noticeable lift in addressable tune-in to the live stations, and a lift in app downloads in these major markets during the duration of the campaign.