Audacy: From your grandfather’s medium, to f*cking cool.
Brand Strategy & Storytelling
As a challenger brand in the audio industry, Audacy’s new platform redefines what it means to be an audio entertainment company.
Chief Creative Lead
Key Strategist and Writer
Brand Storytelling
Launch Planning
Campaign Development
Implementation
Culture Strategy
As chief creative lead in the top-secret branding process, I partnered with Landor, playing a central role in launch planning and execution. I also led the development of an industry-first sonic identity, setting the stage for a truly innovative and distinctive brand presence.
Architected during the COVID-19 lockdown and launched on a stunning XR set one year later, this moment was designed to:
Position Audacy as a leader in the audio space at a pivotal moment.
Spark transformation across every physical, digital, and cultural touchpoint of the company.
The historic brand launch was embraced by artists, athletes, public figures, and major news outlets. A 6-week digital campaign generated over 63 million impressions, and within the first 30 days, Audacy gained 150k new app downloads, nearly 50 million streaming sessions, and 34 million social interactions.
Brand Development
