We took over electric vehicle charging stations Los Angeles, New York, Philadelphia, Chicago, and Dallas to promote and exclusive content.

A live and exclusive content-focused campaign to charging stations all across the country. We produced hundreds of iterations, localized by market and format. And, we drove tune-in of broadcast radio by creating a custom API to identify the content playing live on the air. We measured a noticeable lift in addressable tune-in to the live stations, and a lift in app downloads in these major markets during the duration of the campaign.