It was a really big idea. And it took the right team, the right time. We had a dream team, an “off” evening at the ANA Masters of Marketing, and a hotel hallway.

Conference activations follow a familiar script—booths, signage, giveaways, and sometimes a live sales pitch. We threw that script out.

Instead, we immersed 2,500 senior brand-side marketers and industry decision-makers in an audio-rich environment through five interactive vignettes—from storytelling with Grammy-nominated poet Sekou Andrews to everyday soundscapes, live concerts, and the energy of sports events.

The activation sparked widespread buzz, with industry leaders, clients, and partners praising the experience. The ANA called it "one of the best nights we’ve had at ANA," and awarded us Gold in the 2025 Best in B2B Awards for Brand Experience.